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Research papers

From riches to rags

The significance of marketing and market research within financial institutions increased in the mid and late 1980s as a result of the increased competition brought about by de-regulation and growing financial sophistication on the part of the...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Frances Green
June 15, 1992
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Citation

Green, F. (1992a, June 15). From riches to rags. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-riches-to-rags